Bizzibiz "b" Attitude

Why a Positive Company Culture is Important

December 27, 2011 / Jacob Campbell / No comments

To create a positive atmosphere within your business, it is a good idea to build an atmosphere that centers on your company’s values, beliefs and goals. It is ideal to try to emulate a positive culture, such as that found in a church or school. Such organizations also offer a stimulating environment to help maximize productivity. These aspects contribute to encouraging an overall upbeat culture.

Consider the culture within your workplace. Is it a place where your management and employees want to be? Does it have the overall B Attitude that a BiziBiz corporation has? If not, you could improve productivity of your business by building a stronger corporate culture.

One of the many reasons that people choose to work in one place over another are the values a company holds. In particular, the value a company shows to their employees is important. Employees should feel that they receive acknowledgement for their accomplishments. Acknowledgements do not have to be pricey. There are many low-cost ways to recognize good performance. This is a simple way to let employees know they are honored as a vital part of your company and ultimately, a terrific way to improve moral, as people will feel appreciated.

Company culture, like any other culture, influences the way people think. A positive culture will affect people in a positive way. The same is true for a negative culture. So much so, that the way people think, how they work, what they do and what is considered acceptable in the company environment are all persuaded by the company’s culture.

Creating a Strong Company Culture

December 14, 2011 / Jacob Campbell / No comments

Does your company have a positive or negative culture? Here at BizziBiz, we foster a strong, positive company culture within our corporate and franchise offices that has our employees not only ready to come to work but wanting to. So what about you – what kind of culture do you have?

Image by Sean MacEntee via Flickr

Consider the power of a company with a strong positive culture. Although this can be defined in many ways, many define corporate culture as all that has gone on and all that continues to go on within a company. To better guide your employees, as well as yourself, a strong understanding of the various cultural aspects will assist in guiding future decisions. Visions, goals, approaches for increasing productivity and the use of valuable technology can all benefit from a studied company culture.

Company culture influences how people work, the way people think, and what is considered appropriate in the company environment. Assessing, understanding and building culture involves many factors. Corporate culture attributes can be broken down into three main groups.

Stories, beliefs and experiences are passed on between employees. A new hire will be told these stories as soon as they begin. These stories will include past events and people, whether you’re at a digital marketing firm or a manufacturing plant. Company heroes will be discussed along with the reasons they earned respect. Others may strive to emulate these behaviors.

Norms, goals and history of the company are also important to company culture. Research shows that the majority of employees are unaware of the overall goals of the company they work for. This may affect the degree of quality output by employees.

Rituals, symbols and values also play an important role in company culture. Symbols can be very powerful in telling employees, visitors and observers about your organization. Along with this, quality, high tech, modernity and cleanliness play a part in the symbolism and values of your company.

So what kind of culture does your company have? Are you lacking in one of the main groups, or is one area’s negativity weighing down the positives of another? And why is having a good company culture even important? Look for our next post later this month for more on this important topic!

New Blog Series: Company Culture

December 7, 2011 / Jacob Campbell / No comments

This month, we here at BizziBiz are dedicating this blog to looking at an important factor to every business, big or small: company culture. Everyone has different views on it and different ideas about what the best type of culture is to foster productivity, creativity, and positivity. While we can only speak from our own experience, we thought we might share what we’ve found when it comes to making your company the best it can be, starting with the culture that goes on in your own building.

So with that being said, look for and enjoy the first post in our series. And be sure you drop us a comment (or two, or three!) and tell us your own funny stories, horror stories, and inspirational stories about your own experiences!

What We Do (Part Two)

November 26, 2011 / Jacob Campbell / No comments

Image by MoHotta18 via Flickr

If you missed our first blog post, we’re exploring exactly what it is we here at BizziBiz offer our clients. After all, our great company culture stems from a great business!

The BizziBiz approach centers on you and your company’s message. Before we can work on anything else, we get to know who you are and what you do. Even more important than that, we can help you define your strong and weak points, think out loud about who your customers are, and get honest about the path ahead.

Perhaps no other single component of a marketing effort eclipses the website in foundational importance. We design sites from the top down, and from the bottom up. In other words, the optical look and feel of the site is one thing, but user interface is another. For better or worse, potential customers do not see you. They see your website. To them, the site is your company. If the page looks disorganized and is difficult to maneuver, that is the impression they take home. If it looks efficient, engaging, and warm, then the result is much better.

Even the perfect website, however, is nothing without visitors. The BizziBiz project team not only creates the most fitting website for you, but also helps drive visitors to it with an arsenal of optimization tactics. Our experts drill deep to uncover the most appropriate keywords for your company. Hand in hand with search engine optimization, our marketing strategies and pay-per-click methodology will bring the customers, so you can build up your list of high-quality leads.

The BizziBiz design group will help your branding and visuals stand apart from the crowd. All the pieces come together with a customized digital strategy, allowing you to get the most out of your web presence, and create a steady stream of customers who see your company as the go-to entity in your specific market.

At BizziBiz, we realize that it is all about you, your image, and your ability to be seen and heard. When you are able to focus on your company’s essential mission, and leave the heavy lifting of digital marketing to us, you will be attending to your mission while we bring customers to the gate. That’s how it should be.

What We Do (Part One)

November 7, 2011 / Jacob Campbell / No comments

Image via Wikipedia

At BizziBiz, Inc., we provide the core components of new era marketing strategy for your company, whether you are a start-up with one employee or a corporate giant with a team of thousands. The modern marketing paradigm is unlike selling and branding of just a decade ago, as the new era demands digital expertise in everything from content to design to email marketing.

Our view is that social media presence is an absolute necessity for any entity hoping to get its message or product into the public consciousness. We work side-by-side with clients to create solid constituencies and community networks, which lead to profitable enterprises. Optimizing your social media imprint is vital in this new era, and it is one of our central services.

Besides developing targeted email campaigns that work, we help our clients get the most out of visitors to their websites. By optimizing the conversion rate, more visitors become customers, faster.

Ad and website copy must reflect your own company’s values and voice. Our writing team will see to it that all of your many public faces coalesce into a consistent, branded theme. Every syllable of content that emanates from your business must be both relevant and positioned. Our writers live for this challenge, and will deliver exactly what your situation demands.

Mobile marketing strategies allow our clients to display attractive websites on any media device, no matter how small. Photos, video, diagrams, blueprints, and simple text must be viewable on all sorts of machines. Our mobile marketing experts will allow your message to be seen and heard everywhere on the planet, from the tiniest handheld micro-unit to the largest mega-mall super-screen.

Your message, up to date, delivered via the smartest technology. Without the medium, there is no message. The BizziBiz team is dedicated to optimizing your marketing imprint, so that you can concentrate on doing what you do best.

The b Attitude – Part Three

October 26, 2011 / Jacob Campbell / No comments

In the last part of our two part series (catch up now with part one and two!), we want to show you what being a BizziBiz team member entails. We take our community seriously here, since a good culture leads to a good product! So far we’ve talked about being serving, humble, and connected, among other qualities. But here at BizziBiz, our culture runs even deeper…

We believe that we should…

b united

In 1768 John Dickinson wrote “The Liberty Song” and in those lyrics he says, “by uniting we stand, by dividing we fall.” Since then those very words have been used by Presidents and Generals to awaken entire countries and armies of people. BizziBiz is united in its mission to attract and develop happy customers – and we believe that the quickest and most cost effective means to that end is Digital Marketing. Our united front gives us the momentum to carry out our mission with vigor.

b creative

Every tangible and intangible product or service known to man started with a creative thought. So, in essence, CREA TIVITY makes the world go around. Creativity is not only encouraged at BizziBiz, it is essential to our process. To us, it is like air or water, we can’t live without it. We have learned to start with creativity and that creativity will lead us to new and exciting ways to solve problems. This permeates throughout the organization – from our corporate staff to franchisees to business owners who offer creative solutions to their customers. Thinking outside the box gives us an extremely powerful competitive advantage and keeps us moving fast-forward.

b more

Why live a life of mediocrity? What not b all you can b? There is an old saying that “if you are not living on the edge, you are taking up too much room.” Life is too short to not reach for all the gusto you can. That is what we believe, that is what our franchisees believe, that is what our business customers strive for – MORE!!! More of the good things in life, more time, more financial freedom, more enjoyment, MORE FUN! Now that is a concept we can all appreciate, right? Stop settling for less, b MORE!

b lieve

If you don’t believe in yourself, who will? It is a well-known fact that human beings perform at a higher level when they have confidence in what they do. When we believe, we perform. BizziBiz promotes confidence in its corporate team, franchisees and franchisees’ customers – we believe in you. We also believe in the work we do at BizziBiz. We believe that small business owners want to stay focused on what they do best and crave help to grow their business. We believe Digital Marketing is the best solution for today and that we are the best company to provide that help. Our deep-rooted conviction in our vision makes us a strong, formidable company.

b free

Freedom is your birth right. Our forefathers fought for it and many even died for it. At BizziBiz we believe everyone should b FREE to pursue their DREAMS. Every member of the BizziBiz team is FREE to contribute their talents and express their views. We strive to empower people to b FREE to exercise their entrepreneurial spirit by offering a franchise opportunity unlike anything else available to entrepreneurs today – and by helping business owners achieve their dreams through profitable business operations.

If you’ve found yourself nodding along these last three posts, imagining yourself as part of our dynamic team, then be sure you visit our BizziBiz Job Site to see if there is an opening at BizziBiz for you!

The b Attitude – Part Two

October 10, 2011 / Jacob Campbell / No comments

As our first post talks about our “b-attitude” here at BizziBiz, those qualities that define our company’s unique and engaging culture. But we don’t just stop at being fun, trusthworthy, and passionate. There’s much more that our team is, and continues to be!

At BizziBiz, our attitude is also to…

b inspiring

At BizziBiz we start out every day with our “WHY.” Our “WHY” is simply to empower and inspire people to reach their full potential. Whether as a person, or through a product or service – you must inspire people to take action. To inspire people YOU must b inspiring. To be an inspiring person YOU must strive to b all you can b. That search for excellence is what drives us to produce greater results as a team and encourages our customers to reach levels of success they may never have imagined possible! Now that’s what we call a win-win!

b humble

A genuinely humble person is open to new thoughts and ideas, and promotes creativity in those around them. With humility comes a balanced ego that encourages personal growth and good energy. And most importantly, as we practice humility in our business and social settings, it creates a comfortable community where we want to openly share all of our ideas, which can lead to new ways of achieving incredible results.

b serving

A wise man once said, “To get everything you want, YOU must first help many other people get what they want.” BizziBiz is aggressively committed to helping small businesses get what they want by helping them b noticed through a strong Internet presence. By providing excellent service to our customers, we display our PASSION and HUMILITY as we INSPIRE them to do more, thus building a relationship of TRUST that ultimately allows them to have more FUN with their business.

b connected

It is true that your NETWORTH is directly tied to your NETWORK. We believe that a healthy community is one where the members are comfortable fostering relationships and sharing ideas with one another. Remaining connected helps each of us develop the resources needed to create success in all areas of our community. Whether you are a corporate team member, a franchisee or one of our business customers, staying connected will prove to be one of your most valuable assets.

b interested
It is often said that “If you want to b interesting to people, you need to b interested in people.” BizziBiz is very interested in all areas of small business. Our sincere interest fuels our pursuit of the best solution for all our customers. We believe that, in turn, makes BizziBiz a very interesting value proposition for all categories of small business.

To be continued…

The b Attitude – Part One

September 28, 2011 / Jacob Campbell / No comments

Our attitude at BizziBiz – our “b-attitude” – defines our culture. It is the energy that is created as we work together toward a unified purpose – to cultivate the “superhero” mentality in ourselves, our vendors, our franchisees and our customers. We believe it, we live it, and we want to share it with YOU! So join us in our three part series as we share with you what we are all about and what you can expect every team member to b! (Caution: It’s catchy!)

At BizziBiz, our attitude is to…

b fun

FUN is at the top of this list for a reason… It is part of our core values, which are to “b profitable, b ethical and b FUN!” is all about the FUN! We create FUN in every part of our culture – from our corporate team, to our franchisees, to our franchisees’ customers. WHY NOT… right? Because when we’re having fun, it takes the work right out of it and keeps us excited about what we “GET” to do every day.

b trustworthy

Strong relationships are built on trust. We believe that as we focus on establishing trust, we will build confidence. That newly fortified confidence transcends all aspects of our business, which in turn allows us to feel safe about taking those inevitable risks that are a necessary part of every business. With trust as one of the cornerstones of our company, we believe customer loyalty and a “purebred” trustworthy community culture will result.

b passionate

What is life without passion? From day ONE, was a project born out of passion. Our passion is what drives us to do more and b more every day of every week of every year. Passion is the driving force that causes us to reach deeper, to work harder, and to endure more. Passion resides in the heart and ignites a spark in the spirit. We have discovered that when we attract fellow team members who have passionate hearts, we create a place where we all love to b, and will become a torch to light the way for our customers’ success.